Kappa sportswear takes its first step into esports sponsoring Vexed Gaming

By 09/08/2019 Brands, Industry

Italian sportswear brand Kappa will provide casual and competition apparel for the players of UK based Vexed Gaming. The numbers and the duration of the sponsorship deal are unknown.

Joe Pilato, Sports Marketing Executive at Kappa UK explains why Kappa made the move to enter esports: “The Esports and gaming community is full of passionate individuals who strive for personal excellence – something we at Kappa embrace in all we do. These attributes are inherent to Vexed Gaming and we are delighted to make our official entry into Esports by supporting the aspirations and motivations of such a dynamic, motivated and talented organisation.”

vexed was founded in 2015 and is one of the most relevant UK organizations with teams in CSGO, Fortnite, Hearthstone and Apex Legends. They were the first ones in the UK to dedicate an training center to an esports team and the only ones to achieve a direct collaboration with a UK football team – Leeds United. Mark Weller, Chief Gaming Officer at Vexed Gaming highlights the connection between Kappa’s style and the gaming community: “Kappa’s entry into the Esports arena is a marked step for the community and the industry. Kappa’s iconic brand and individual styling is ideally pitched for gamers worldwide. We are thrilled that, of all the teams in the world, Kappa has selected Vexed Gaming to show their support of Esports teams and engage with the wider gaming community.”

The Kappa and Vexed Gaming collection will be available to purchase in September. With this collaboration Kappa joins Nike, Fila, Adidas, and Champion in the list of sportswear brands that have entered esports.

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